Lifting standards in the field and the kitchen

We know that consumer expectations and industry standards can be two very different things.

For this reason we have worked closely with Nichols Agricultural Director and founder, Rob Nichols, to launch a whole new range of chicken for our customers; Nichols Ethical Free Range Chicken.

Nichols Poultry was established in the early 1980s when founder Rob Nichols and his family emigrated from Leicestershire in England to Sassafras in Tasmania. The business has grown to become one of the most trusted and respected meat brands in Tasmania. Consumer research conducted in 2016 demonstrated that consumers trust Nichols to be a source of high quality chicken.

Commitment to environmental responsibility is pivotal to Nichols’ sustainability model, driven by Rob’s support of innovative renewable energy. Nichols Poultry currently generates 50% of its power requirements from its wind turbine and the business has plans to increase this self-sustaining approach with a second turbine in the future.

I feel good buying their chickens and you can taste the difference.

It’s the ethics and good provenance that is the Nichols difference.

Superior taste with no added chlorine

Maintaining quality of taste is incredibly important, which is why during processing the meat, it is air-chilled rather than spin-chilled in chlorinated water to cool. The spin-chilling process results in the absorption of chlorinated water that may cause bleaching of the meat and bones, and it adds water that emerges during the cooking process and influences the flavour the meat. Air-chilled chicken is a more flavoursome meat and is brighter in colour.

Nichols has three brand categories:

  • Nichols Poultry – RSPCA Approved original cuts and whole birds
  • Nichols Kitchen – pre-seasoned, ready-to-cook products
  • Nichols Ethical Free Range – superior taste

 

The spotlight is on the ethics; respectful treatment of the bird. This is what premium buyers are seeking reassurance of when they buy premium.” – Rob Nichols, Nichols founder and Agricultural Director.

Want to purchase Nichols Poultry products at the Farm Gate?

If you’re near Sassafras, we’d love you to come visit. Our Farm Gate is located at 380 Chapel Rd, Sassafras and open every Monday to Friday, between 10am – 3pm.

See our Farm Gate prices here

What makes Nichols ethical free range chickens different?

We’re setting new standards in ethical free range chicken.
Read what makes our chickens different to conventional free range chickens.

See the comparison here

Get in touch to supply in your area

Look out for Nichols Poultry next time you visit the supermarket

Try our delicious, pre-seasoned, ready-to-cook products and our superior taste range for yourself, you can pick them up in your local supermarket or buy selected products online now.

"The product aligns just perfectly with Tasmania's clean, natural ethically grown produce with enormous integrity that beautifully captures Tasmania's story."

Jeremy Rockliff, Minister of Primary Industries, on Nichols Ethical Free Range.

"It's blown me away. Small volumes of birds with 24 hours access to range. If I was a chicken in Tasmania, I'd want to be on a Nichols farm."

Rob Caldecott, 2016 UK Poultry Farmer of the Year on Nichols Ethical Free Range.

"Meander Valley Dairy clotted cream is top notch & would be an authentic complement back in Cornwall or Devon to the perfect cream tea. Please try it if you've never tasted clotted cream with strawberries, on trifle, with ice cream, on scones with homemade preserves, or with any favourite sweet treat."

Virginia Beers, on Facebook about our Meander Valley Dairy Clotted Cream.

"Wow, purchased your Nichols Ethical Free Range chicken today in our local IGA grocery at Cygnet. Super impressed, got home and watched your video. Increasingly, I have been challenged with how the meat our family eat is treated and your product have made me feel good about the purchase and will definitely buy again. Thanks for taking these steps. I appreciate as a business it can be a leap of faith, you are doing an amazing thing! So a big thank you from the Little family."

K. Little.

"Dear Meander Valley,Just a quick email to say that you have made two Devonian girls in Perth WA very happy with your clotted cream! We have tried scones on numerous occasions and they just aren't the same without the right cream... We found your product after being told about it by a friend and are now sat enjoying scones with proper cream!  Thank you again."

Robyn and Hollie!